Content Development

Content Development:

This is about creating and organizing things like blog posts, videos, social media updates, or newsletters that share useful or interesting information with your audience. The goal is to keep people engaged, build trust, and help grow your business or organization. It’s all about figuring out what your audience wants to see and then delivering it in a way that gets their attention and supports your goals.

Content development for a small business owner is about creating materials that capture the interest of customers and potential customers. This can include blog posts, social media updates, videos, or photos. The goal is to share information that engages your audience, showcases your business, and builds relationships, ultimately driving interest and sales. It’s about tailoring content to resonate with your audience’s needs and interests while reflecting your brand's personality.

THE GOAL

The goal of content development is to give people a reason to pay attention to your business. Maybe you're sharing helpful tips related to your industry, showcasing your products or services in action, or just sharing interesting stories about what's going on in your business.

The key is to create content that people actually want to see and share. That way, you'll keep your audience engaged and ideally, attract some new customers along the way.

Content development for a small non-profit organization is about creating materials that helps you spread the word about your organization and connect with people who care about it. This could be anything from stories about the people you're helping to updates about your projects and events.

The goal of content development is to also show people why your cause matters and how they can get involved. Maybe you're sharing success stories to show the impact of your work, or sharing ways that people can volunteer or donate to support your cause.

The key is to make people feel connected to your organization and inspired to take action. That way, you can build a community of supporters who are passionate about helping you make a difference.

When you think about your business or organization, what would you like help with?

Planning Content:

Do you need help deciding what content to create, understanding your audience, and setting goals for different platforms?

Organizing with a Calendar:

Would a monthly content calendar help you stay organized, showing what to post, when, and what photos or graphics to use?

Creating Content:

Do you need assistance writing blog posts, designing newsletters, or creating graphics and marketing materials?

Collaborating with Partners:

Do you want help working with your business network to create and share content while building new opportunities? Would finding and sharing helpful stories, industry news, or partner resources help engage your audience?

It’s as easy as

Step 1

We book a meeting to talk about what you are looking for.

Step 2

I will provide you with a written description of how I can help, the timeline and an approximate cost to get the job done.

Step 3

Once we sign our contract, I will set up another meeting where we will brainstorm about your business/organization. We will outline what the priorities are, what information I will need from you to get started. Then I will get working on your project!

Step 4

We will continue to work together as needed as I get a better understanding of your business, your goals and clients. Once the initial project is completed, I will meet with you to provide you with everything I have created. We can also talk about if you have further projects you would like assistance with.