IS THIS REALLY WORKING FOR YOUR BUSINESS?
As a small business owner, often we are so busy doing the work that we don’t really have the time to think about updating a website, creating an E-newsletter, or maintaining a Facebook page. We have all seen posts on Facebook where a business posts on a Facebook group or their Facebook page that shows a photo or a series of photos with a quick write-up that encourages people to call them for a free quote.
Example of a post often seen on Facebook
Example of a post often seen on Facebook
THINK LIKE YOUR CUSTOMER
I am curious if these business owners are actually getting business from this kind of advertising. When you see posts like this what is your first thought? Are you inspired to reach out to the business or do you simply scroll past? Creating engaging content is not difficult but it can be time-consuming. It can also be tough to do it on your own because what you think is important to share with your potential customers, may not be that interesting to someone who is killing time scrolling online. So how do we create engaging content?
One of the first things I do with clients is to find out what are the most frequently asked questions they hear all the time. If we take those questions, add a cool graphic, provide the answer, and end it with a call to action to reach out for more information, this can be a quick and easy way to capture attention and let the client know you have experience in dealing with the question AND you have experience in providing the solution.
DID YOU KNOW….
Another fun way to create content is to create “Did you know” type content. This is a great way to grab people’s attention and get them interested in your business. Here’s why it works:
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Gets Attention Fast – Short, interesting facts make people stop and read. People love learning new things and may like, comment, or share your post.
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Shows You Know Your Stuff – Sharing useful or surprising info makes you look like an expert. If you keep sharing helpful info, people will remember you.
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Helps You Get Found Online – More shares and engagement can improve your online visibility.
We recently did a campaign with a local appliance repair business. I sat down with the owner and we talked about the common things people can do BEFORE they call him when their appliances are not working. He rattled off a ton of great content without even having to think about it.
START SMALL, MAKE IT MANAGEABLE, AND DO IT RIGHT
When social media became popular, one of the best pieces of advice I received was: Pick one platform and do it well. Too many businesses try to be everywhere—Facebook, Twitter, Instagram, a website, and an e-newsletter—but they don’t have the time or resources to manage them all properly.
For many small business owners, Facebook is the go-to platform, and that’s completely fine. The key is to use it effectively—post consistently, engage with your audience, and share valuable content. A well-managed Facebook page will always be more successful than five half-done platforms.
Instead of spreading yourself thin, focus on one channel, build a strong presence, and grow from there. Quality beats quantity every time.
SO WHAT’S NEXT?
Content development is something that will drive your entire communication platform. Whether you have the big 3 (Website, Facebook & E-newsletter) or you are just using Facebook as your way to find clients, you need content that is interesting to look at and read. This can feel like it is going to be a lot of work but it actually is pretty manageable with this 4 step approach I like to take:
Step 1 – We can meet in person, over the phone, or via Zoom for a 1-hour meeting where we’ll dive into the details of how to make your content work for you. Here’s how we’ll make sure it delivers results:
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Figure Out Your Goals – I’ll start by asking what you want to achieve. Do you want to attract more customers, boost brand awareness, or increase engagement?
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Understand Your Audience – We’ll talk about who your ideal customers are, what matters to them, and how they prefer to receive information.
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Find Your Unique Voice – I’ll help you define your brand’s personality so your content feels authentic and connects with your audience. Whether you want a fun, professional, or friendly tone, I’ll make sure your message stands out.
By focusing on your brand’s unique voice, we’ll create content that speaks directly to your audience, without worrying about what your competitors are doing. This way, your content will always feel personal and engaging.
Step 2 – A few days after our meeting, I’ll follow up with a detailed outline that will guide us through the next steps:
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Create a Clear Plan – I’ll outline the best types of content for your business, whether it’s social media posts, blogs, videos, or something else. This way, we’ll have a strategy tailored to what works best for you.
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Provide You With a Timeline – I’ll give you a clear timeline that shows what I need from you to create the content and the time it will take me to complete everything. This keeps us on track and ensures we’re always moving forward.
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Provide You With a Quote – I know cost is important, so I’ll provide a transparent quote. Typically, for $400.00, I can develop engaging content with great images and give you a content calendar to keep everything organized and scheduled.
Step 3 – Once we sign our contract, we’ll schedule a content creation meeting—a focused 2 to 3-hour session where we’ll pull everything together and bring your ideas to life.
During this meeting, we’ll:
✅ Develop your content plan and messaging
✅ Decide on images and graphics—can we use stock photos, or should we schedule a custom photo/video shoot?
✅ Discuss video interviews—do we want to feature staff or clients to add a personal touch?
If photos, videos, or interviews are needed, we’ll determine whether we can handle them during this session or if we need to schedule additional time.
By the end of this meeting, I’ll have everything I need to move forward and create polished, engaging content for your business.
Step 4 – Once I’ve developed your content, I’ll meet with you and your team to go over everything I’ve created. You won’t just get content—you’ll get a clear, organized plan to make posting easy and effective.
Here’s what you’ll receive:
✅ A Content Outline – A breakdown of all the content created for the month.
✅ A Content Calendar – A detailed schedule that tells you:
- What content to post
- The image or graphic to use
- The best date and time to post
This means no more scrambling for last-minute posts—just a simple, structured plan to keep your social media running smoothly.
QUESTIONS?
I would be happy to meet with you, hear about what you are looking for, and see if I can help. Feel free to call me at 780 937 9440 or email me at 4boxesmarketing@gmail.com
Be well
Lorena